Target Audience Mood Board Analysis

Target Audience Mood Board Analysis

The mood board I created for my target audience includes things such as what they would wear, where they would eat, what car they would own and what they would do in their day to day life. Due to the target audience of the magazine I’m going to create being late teens/young adults I included universities as when carrying out my research on NME and Q 29% of their readers were students, giving me the idea for my target audience. From researching NME and Q the target audience for my magazine will be interested in indie/alternative bands such as Arctic Monkeys, Oasis and many more, they will also have a strong interest in films and TV programs. The audience I’m targeting are quite young and will presumably be living at home so I included high end clothing brands as this generation are commonly associated with the brands included, such as Vivienne Westwood and Fred Perry. In their spare time they would probably attend festivals for fun but the ones that are on my mood board are V Festival, Latitude and T in the Park as these tend to not include main stream bands.